Email Marketing Tips

Using email is a great way to market and promote your e-commerce business. With people being so busy and getting junk mail, how do you make your emails stand out?

Here are some helpful tips to get you the most benefits from email marketing. It is important for you to do some research and attempt to get your emails sent to a target market that will likely be interested in the products or services you are offering.


Some companies randomly send emails to people who have absolutely no interest in what is being advertised. You will get a very low response from such marketing attempts. If your website asks for consumer information including an email address, be respectful. Ask if they are interested in receiving e-mail advertisements and promotions. If they choose not to then don't add them to your email marketing database. Make sure you have their permission to send them such materials. You are required by law to include an opt out link in the event the recipient no longer wants to receive such emails from you. If you don't and constantly send out unwanted emails to them, you could loose them as a member or customer of your website!


Statistics show Tuesday and Wednesday are the most effective days to send out marketing emails. People would be too busy on Mondays to read such emails since it's the start of the week. Send them out in the morning so that people have time to read them during their breaks, lunch hours, and in the early evening. You might have a lot of information to pass on to the target market, but keep your email short and to the point. Most internet users like to go through their emails quickly. If yours is lengthy it may get deleted or saved to be read later.

You want the recipient to be able to read it as soon as they click on it and get all the information. Make sure you have hyperlinks that takes the reader immediately to your website, if they are interested. Remember, Internet users are not patient. Most will not wait longer than five seconds for your website to appear, so make sure your landing page is optimised (loads real quick) and has all the necessary information that will encourage the visitor to act!


It is important to test your marketing emails in various email providers and programs including Hotmail, MSN, Yahoo, AOL, Outlook, etc because they all work differently. Your graphics and pictures may be distorted in particular email programs. This will result in all those readers not being able to view your marketing email as it was intended. Taking the time to conduct these tests can make the difference between an effective email marketing campaign and one that is a failure.


How often do you want to send an email to your consumers? This can be tricky to determine. It really depends on your products or services and your target market. You want to keep your business name fresh in the mind of the consumers but they will stop reading the emails from you if they become too frequent. Some businesses do them weekly or monthly. Others choose to only send an email when there is a huge promotion going on. A business newsletter is a great way to contact the consumer monthly with fresh information. You also want to give consumers a very simple way to change their email address as it is very common to change email service providers.


You need to set up an effective system to answer any customer queries emailed to you within 24 hours. This will show your business is serious about keeping them satisfied before, during, and after they make a purchase. Issues come up and most consumers will give your business the opportunity to help resolve the situation. This is your opportunity to prove the integrity of your business.


Email marketing is a very effective and useful tool for marketing your (e-)business. Taking the time to conduct some research to identify the target market, follow up on your leads and following these effective email marketing tips will help provide you with the opportunity to generate the most business from your marketing campaign.